September 14, 2009
The Art of Making it Look Great – Commercial Photography
I recently had an opportunity to work with a handful of commercial food photographers. I first went to their web sites to review the type of work that they had done. While on their site, I found a series of commercial, editorial, and still life portfolios for a general sample of each the studio's work. Rich colors, sharp lines and contrasts, it takes talent to be a commercial photographer and to make food photography look so good. I also had a chance to review some of their high profile clients like Häagen-Daas, Dove, Healthy Choice, Ecco Domani, Dannon, and Renaissance.
Oscar Rejlander started working as a portraitist at Wolverhampton, in approximately 1846. Rejlander learned the skills of photography in 1850, to facilitate his painting techniques and produced many works, including the most famous "The Two Ways of Life" (1857). This work was meticulously printed from 32 glass negatives. Portraiture and genre works were a couple of key dimensions of Rejlander's works. His "Charlotte Baker" series corroborates 'Eroticism.' Artist used his nude works as a model for reference. In 1853, the artist probably invented 'Combination Printing.'
Portraiture especially was very difficult in those days, as the exposure times could be as long as 10 or 12 seconds. Rejlander assumed that photography made him a better artist and a more cautious draughtsman. His experimentation with light reduced exposure time, accentuated outline, and the textures of his work. He experimented in the rare composition of photography, wherein each print contained numerous images from different negatives. This practice conquered the innate limitations of the Wet Collodian Process. Photographic compositions were tricky to print, as the exposure of light on each negative had to be accurate. Even a small error resulted in a damaged print and therefore, the printing procedure had to begin again from the start.
Lighting is one of the most important aspects of any kind of art, and photography is no exception. Especially since photography works by capturing light and translating it into images on a light-sensitive medium like film or, in the case of digital photography, an electronic sensor. A food photographer can use natural or artificial light to enhance or focus attention on a certain aspect of the subject. Angles are also an important component of food photography – since the specialty of the studio I visited is commercial food photography, the food photographer will make sure all eyes are on the commercial item, and interesting angles are another way of doing that by drawing the eye's attention to the unusual.
#3: It should be non-sexual
While any heterosexual man would enjoy looking at nude photographs of women for reasons that not entirely dispassionate, there is still a difference between nude photography and erotic photography. While the difference might be a slight one, it's all about intent. Nude photography fits that fine art definition of intending only to produce 'something interesting'. Erotic photography, on the other hand, is intended to titillate or arouse the viewer, and might not be all that interesting.
In 1862, after moving his studio to Malden Road in London, he kept polishing and excelling in his photographic techniques. The same year, he married his favorite model Mary Bull. Soon after, Oscar's key subjects took the fancy of social issues, of which "Poor Joe" and "Homeless" are a couple of examples. The demonstration of the different human expressions of Charles Darwin's book "The Expression of the Emotions in Man and Animals" (1872) is one of his most appreciated works. During his final years, Oscar Rejlander returned to painting, but to no gain and died in poverty. He fell ill in 1874 and died in 1875
Resource Author Francisco Rodriguez Higueras
Understand How to Make Money Without Money Today
Todo sobre Juegos para gente que le gusta jugar
Encontrar un Trabajo – Empleo es fácil si sabe dónde buscar
Filed under photography by amauser


Leave a Comment