Following in the footsteps of award-winning ‘F’ series models, the F200EXR, F70EXR and F80EXR, Fujifilm is pleased to announce a new top-end 15x zoom model, the FujiFilm FinePix F300EXR. Today’s discerning photographers are looking for a camera with a high zoom range, yet compact and pocketable, with no compromises on picture quality.  The Fuji FinePix F300EXR delivers on all those counts, and is destined to be the star performer in this year’s intense competition for the best ‘superzoom’ compact.

Second generation EXR Sensor technology NEW! Hybrid Auto Focus System NEW!
One of the disadvantages of longer zoom compacts is relatively slow auto focusing. Typical compacts rely on Contrast Detection, which works by fixing the focus by searching for contrast differentials. several expensive cameras, including many DSLRs, use two focusing systems in tandem to improve the time taken to auto focus. Phase Detection AF works by dividing the incoming light into pairs of images and calculating the phase difference to find if the object is in front focus or back focus position. Contrast AF is generally better in low-lit scenes, while Phase Detection AF is extremely responsive in good light.Having both systems on one single compact camera is a perfect choice. The FinePix Fuji F300EXR uses both Contrast AF and Phase Detection AF to offer auto focus speeds as good as, or sometimes better than expensive DSLRs.  To achieve the incredible AF speed of 0.158*1 seconds, Fujifilm engineers placed pairs of phase detection sensors on the EXR sensor, which work exactly like external sensors on DSLRs.Fuji F300EXR automatically selects the optimum focus system, by measuring the amount of light or contrast in the scene. The good for the photographer is quick and clear: an almost instantaneous capture of the subject in the viewfinder, with no missed shots of subjects half out-of-frame.

Super CCD EXR – The Quality Edge

Introduced last year with the FinePix F200EXR, this radical new approach to sensor technology has been met with rave reviews and numerous awards from international industry organisations such as EISA and TIPA. The FinePix F300EXR sports the latest 12 megapixel version of the EXR sensor, offering even higher resolution than its predecessor whilst still offering class-leading dynamic range and low noise/high sensitivity options. Modelled on the human eye, the EXR sensor's unique design means that the user can switch the behaviour of the sensor according to the scene that taken. When the light is strong and even, the camera can be switched to HR (High Resolution) mode to ensure every small detail is recorded. When light is strong but contrasty, the sensor can switch to DR (Wide Dynamic Range) mode to get the optimal balance between highlight and shadows. Finaly, in low light the sensor will switch to SN (High Sensitivity and Low Noise) mode, to ensure clean noise-free pictures even in the darkest conditions.